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The Client
Morgan Stanley
Dean Witter
The Challenge
Create a unique recognition gift to recognize the issuance of insured Certificates of Participation. The theme: "Capturing the window of opportunity to lock on low rates in a rising interest rate environment."
The Solution
An internet search yielded a doll house component manufacturer in the Midwest. We ordered a number of samples to present to the client. Since the client's office was in San Francisco, they chose an ornate, miniature, Victorian window frame complete with working panes. This miniature frame was embedded in acrylic; floating in front of the window panes, a three color acetate with screened logos and details of the deal.
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The Client
BigEdge.com
The Challenge
How to introduce a new sports equipment e-commerce site to the participants of The New York Marathon.
The Solution
Lip balm on a rope! In just 3 weeks, we supplied 50,000 units of high quality lip balm to BigEdge.com to distribute to New York Marathon participants. An excerpt from BigEdge.com email to Hirsch:
"Everyone loved the lip balm, especially since it was a cold, windy day. Consumers were following the staff trying to get a card and/or lip balm."
Comments included: "Is this web site up and running yet?", "What type of sports equipment do they offer?", "Who owns the company?", "I'll have to check it out","I can't wait to use my discount card!"
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